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LinkedIn helps companies like InfoSpace get connected

February 27, 2012 By Stacy

LinkedIn has been getting quite a bit of media coverage lately, from news about sharing its privacy policy to being ranked in a study as the top social network for recruiting. Today, LinkedIn announced its new “Follow Company” button. As the company blog states, companies can now add this button to their company websites. LinkedIn users can then follow news about companies they’re interested in on LinkedIn. While this sounds to me a little like it’s share button, as the social media online publication, Mashable, also noted in its article about LinkedIn today, it seems that this new “follow” feature allows for more direct access to each company’s page. We’ve added a LinkedIn follow button to our company homepage today to see if it would be worth all the excitement. LinkedIn has never proven to be a disappointment to us in the past.

As a primarily B2B company, InfoSpace’s social network is more active on LinkedIn more than it is on its more consumer-facing social networking pages on Facebook, Google +, Twitter and YouTube. We’re pleased that we have an online social outlet to share InfoSpace’s company news, job opportunities and industry trends on our LinkedIn Company Page. In fact, our new LinkedIn Group, “Infospace Search Group” started just recently, and we’ve been able to get discussions started with our business partners, peers, and colleagues in the search space. Sign into your LinkedIn account and join our group or follow our Company page at: www.linkedin.com/company/infospace. You can also click our new LinkedIn “Follow” button on the homepage of our corporate website at www.infospaceinc.com, or click the icon right here: